University Identity

The University’s brand values are represented through its Shield, Wordmark, colours, and design elements. Together, these help to create a cohesive and professional brand image across all communications and materials.

Introduction

Background

Use of the University's Name and Identity

Basic Specifications

Guidelines and Templates

HKU provides comprehensive guidelines and templates to help faculties, staff and students understand and adhere to the University’s branding standards. This ensures that all communications and marketing materials are consistent and professional.

HKU Shield and Wordmark Download

Download the Shield and Wordmark in different formats.

To access these resources, please login to your HKU portal.

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Brand Guidelines Download

Download the HKU brand guidelines which outline how to correctly display the Shield and Wordmark in various contexts, ensuring consistency and integrity in branding.

To access these resources, please login to your HKU portal.

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Featured Campaigns

Find out about HKU’s campaigns that reflect the University’s mission to advance knowledge and its contributions to the society. Each campaign is designed to engage the community, raise awareness and showcase the innovative research and projects undertaken by faculties, professors and students.

Innovating Beyond Horizons – this is the core value that HKU embraces and promotes. At HKU, we are dedicated to fostering academic excellence, pioneering impactful research, and supporting student innovation that makes a meaningful difference in society.

HKUMinds – Showcasing brilliant minds of HKU talents.

Discover the stories of HKU’s outstanding talents.

HKUMinds – Showcasing brilliant minds of HKU talents.

Discover the stories of HKU’s outstanding talents.